Orange
AI Assistant
Role
UX Researcher
Product Strategy
Tools
Figma
Photoshop
Blender
After effects
Tasks
Prototyping
Concept Design
Behavioral research
Mid-fi Wireframe
Product Guidelines
Some Key
Context
In 2019, as Alexa and Google Assistant were entering the mainstream, Orange Telecom tasked our design team with exploring the opportunities of an on-the-go voice assistant. The outcome was Djingo, an agentic AI ecosystem designed to help users cut through the noise of digital life by delivering timely, task-relevant information.
As urban routines grow increasingly demanding, Djingo provides a focused layer by surfacing only what’s necessary to achieve daily goals, adapts to individual habits and reducing cognitive load giving users clarity and control.
Alongside the concept, we created a set of guidelines for developers to consider when training the AI model, ensuring a curated and consistent user experience.
Mid-Fidelity Sketch
Identified use case
To uncover real pain points and identify strong use cases, I reached out to actual digital nomads. My goal was to understand their daily lives both with and without technology. Due to time constraints, I conducted 1 to 1 interviews using a targeted questionnaire focused on home assistants and IoT products. Over 45% of respondents mentioned that screens were distracting and expressed a desire to reduce their screen time.
What THEY WISH
Cut through the Digital Noise
AI to centralize and personalize tasks
How it operates:
The core AI module connects a home assistant, in-car system and wearable device, constantly learning and sharing user preferences to provide context-aware support. This ecosystem reduces cognitive load by delivering only relevant, timely information across devices. It integrates with user-approved apps and highlights critical actions like payments or confirmations. For this project, we focused on the wearable, given its accessibility as we wanted to focus on the possibilities out .
AI design Guidelines
Djingo's AI Eco System
Djingo Home
Djingo Travel
Djingo Companion